Measuring and managing customer satisfaction : Going for the gold / Sheila Kessler.

By: Kessler, SheilaMaterial type: TextTextPublication details: Milwaukee, Wis. : ASQC Quality Press, c1996Description: xii, 228 p. : ill. ; 24 cmISBN: 0873893646 (alk. paper)Subject(s): Consumer satisfaction -- EvaluationDDC classification: 658.812 LOC classification: HF5415.335 | .K47 1996
Item type: Books-General
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UMI Main Library
Seen During Stock-taking 658.812 KES (Browse shelf(Opens below)) Available 2011-839

Includes bibliographical references (p. 215-216) and index.

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