Measuring and managing customer satisfaction :
Kessler, Sheila.
Measuring and managing customer satisfaction : Going for the gold / Sheila Kessler. - Milwaukee, Wis. : ASQC Quality Press, c1996. - xii, 228 p. : ill. ; 24 cm.
Includes bibliographical references (p. 215-216) and index.
0873893646 (alk. paper)
96019579
Consumer satisfaction--Evaluation.
HF5415.335 / .K47 1996
658.812 / KES
Measuring and managing customer satisfaction : Going for the gold / Sheila Kessler. - Milwaukee, Wis. : ASQC Quality Press, c1996. - xii, 228 p. : ill. ; 24 cm.
Includes bibliographical references (p. 215-216) and index.
0873893646 (alk. paper)
96019579
Consumer satisfaction--Evaluation.
HF5415.335 / .K47 1996
658.812 / KES