E-business and e-commerce management : Strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2009Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN: 9780273719601Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.872 Summary: This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.872 CHA (Browse shelf(Opens below)) | Available | 2011-495 |
Browsing UMI Main Library shelves, Collection: Seen During Stock-taking Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.87 COX Retail management / | 658.87 WIL Retail power playsfrom trading to brand leadership : | 658.872 BIR Commonsense direct & digital marketing / | 658.872 CHA E-business and e-commerce management : | 658.872 RYA Understanding digital marketing : | 658.872 RYA Understanding digital marketing : | 658.872 RYA Understanding digital marketing : |
Includes bibliographical references and index.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
There are no comments on this title.