E-business and e-commerce management :
Chaffey, Dave
E-business and e-commerce management : Strategy, implementation and practice / Dave Chaffey. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2009. - xxxii, 764 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
9780273719601
Electronic commerce.
Business enterprises--Computer networks.
658.872 / CHA
E-business and e-commerce management : Strategy, implementation and practice / Dave Chaffey. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2009. - xxxii, 764 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
9780273719601
Electronic commerce.
Business enterprises--Computer networks.
658.872 / CHA