How to write a marketing plan /
Westwood, John
How to write a marketing plan / John Westwood. - 2nd ed. - London ; Philadelphia : Kogan Page, 2004. - vi, 122 p. : ill. ; 22 cm. - Creating success .
Includes bibliographical references (p. [126]-129).
9780749445546
--Management.
Marketing
658.802 / WES
How to write a marketing plan / John Westwood. - 2nd ed. - London ; Philadelphia : Kogan Page, 2004. - vi, 122 p. : ill. ; 22 cm. - Creating success .
Includes bibliographical references (p. [126]-129).
9780749445546
--Management.
Marketing
658.802 / WES