Marketing planning for services / Malcolm MacDonald and Adrian Payne.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 1998Description: x, 364 p. : illISBN: 9780750630221Subject(s): Marketing | Market planning -- ManagementDDC classification: 658.802
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.802 MAC (Browse shelf(Opens below)) | Available | 2011-153 |
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| 658.802 JEF Introduction to marketing, advertising and public relations / | 658.802 JOB Principles and practices of marketing / | 658.802 JOB Principles and practices of marketing / | 658.802 MAC Marketing planning for services / | 658.802 MCD Market segmentation : | 658.802 MCD Marketing plans : | 658.802 MCD Marketing plans : |
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