Marketing planning for services / (Record no. 1718)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181115152520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110704t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750630221 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MAC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MacDonald, Malcolm |
| 9 (RLIN) | 271 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing planning for services / |
| Statement of responsibility, etc. | Malcolm MacDonald and Adrian Payne. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 364 p. : |
| Dimensions | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market planning |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Payne, Adrian |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 07/04/2011 | 658.802 MAC | 2011-153 | 02/11/2016 | 02/11/2016 | Books-General |