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Marketing communications : An integrated approach / P. R. Smith with Jonathan Taylor.

By: Smith, P. R. (Paul Russell)Contributor(s): Taylor, Jonathan Material type: Text

TextPublication details: London : Kogan Page, 2002Edition: 3rd edDescription: xvi, 640 p. : ill. ; 25 cmISBN: 9780749436698 (pbk.)Subject(s): Communication in marketingDDC classification: 658.802

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Current library	Call number	Status	Barcode
UMI Main Library	658.84 SMI (Browse shelf(Opens below))	Available	99-333
UMI Main Library	658.8 SMI (Browse shelf(Opens below))	Available	99-174
UMI Main Library	658.802 SMI (Browse shelf(Opens below))	Available	2011-218

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Includes bibliographical references (p. 628) and index.

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