Marketing communications :
Smith, P. R.
Marketing communications : An integrated approach / P. R. Smith with Jonathan Taylor. - 3rd ed. - London : Kogan Page, 2002. - xvi, 640 p. : ill. ; 25 cm.
Includes bibliographical references (p. 628) and index.
9780749436698 (pbk.)
Communication in marketing.
658.802 / SMI
Marketing communications : An integrated approach / P. R. Smith with Jonathan Taylor. - 3rd ed. - London : Kogan Page, 2002. - xvi, 640 p. : ill. ; 25 cm.
Includes bibliographical references (p. 628) and index.
9780749436698 (pbk.)
Communication in marketing.
658.802 / SMI