Normal view MARC view ISBD view

Marketing communications : An integrated approach / P. R. Smith with Jonathan Taylor.

By: Smith, P. R. (Paul Russell)Contributor(s): Taylor, Jonathan Material type: Text

TextPublication details: London : Kogan Page, 2002Edition: 3rd edDescription: xvi, 640 p. : ill. ; 25 cmISBN: 9780749436698 (pbk.)Subject(s): Communication in marketingDDC classification: 658.802

Item type:

Books-General

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status
UMI Main Library	658.84 SMI (Browse shelf(Opens below))	Available
UMI Main Library	658.8 SMI (Browse shelf(Opens below))	Available
UMI Main Library	658.802 SMI (Browse shelf(Opens below))	Available

Includes bibliographical references (p. 628) and index.

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Suggest for purchase
Unhighlight Highlight
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)