Value-based marketing : Marketing strategies for corporate growth and shareholder value / Peter Doyle.
Material type:
TextPublication details: Chichester ; New York : Wiley, c2000Description: 350 p. ; 23 cmISBN: 9780471877271Subject(s): Marketing -- Management | Corporations -- ValuationDDC classification: 658.8
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.8 DOY (Browse shelf(Opens below)) | Available | 2011-154 |
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| 658.8 DOY Value-based marketing : | 658.8 DOY Marketing management and strategy / | 658.8 DOY Marketing management and strategy / | 658.8 DOY Value-based marketing : | 658.8 DOY Value-based marketing : | 658.8 DOY Value-based marketing : | 658.8 DOY Value-based marketing : |
Includes bibliographical references and index.
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