The new strategic brand management : Creating and sustaining brand equity long term / Jean-Noel Kapferer.
Material type:
TextPublication details: London ; Sterling, VA. : Kogan Page, 2004Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN: 9780749442835Subject(s): Brand name products -- ManagementDDC classification: 658.8343
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.827 KAP (Browse shelf(Opens below)) | Available | 2011-172 |
Browsing UMI Main Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.827 DEC Creating powerful brands in customer, service and industrial markets / | 658.827 GRA The brand innovation manifesto : | 658.827 HIT Successful brand management in a week / | 658.827 KAP The new strategic brand management : | 658.827 MAC The world's greatest brands / | 658.827 VAN The brand management checklist : | 658.827 WHE Designing brand identity : |
Includes bibliographical references (p. [471]-483) and index.
There are no comments on this title.