Business research methods / Donald R. Cooper, Pamela S. Schindler.
Material type:
TextPublication details: Singapore : Tata McGraw-Hill, c1998Edition: 6th ed. International editions 1998Description: xvi, 703 p. : ill. ; 24 cmISBN: 0256239525Subject(s): Industrial management -- ResearchDDC classification: 001.42
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Archives Centre | 001.42 COO (Browse shelf(Opens below)) | Withdrawn Item | 99-604 | |
| Archives Centre | 001.42 COO (Browse shelf(Opens below)) | Withdrawn Item | 99-603 | |
| Archives Centre | 001.42 COO (Browse shelf(Opens below)) | Withdrawn Item | 2003-309 |
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| 001.42 BEL How to complete your research project successfully : (a guide for first-time researchers) / | 001.42 COO Business research methods / | 001.42 COO Business research methods / | 001.42 COO Business research methods / | 001.42 COO Research using IT / | 001.42 COO Research using IT / | 001.42 FUN Purposeful program theory : effective use of theories of change and logic models / |
Table of Contents
Part I. Introduction to business research
1. Research in business
2. Scientific thinking
3. The Research process
4. The Research proposal
5. Ethics in business research
Part II. The design of research
6. Design strategies
7. Measurement
8. Scaling design
9. Sampling design
Part III. The sources and collection of data
10. Secondary data sources
11. Survey methods: communicating with respondents
12. Instruments for respondent communication
13. Observational studies
14. Experimentation
Part IV. Analysis and presentation of data
15. Data preparation and preliminary analysis
16. Hypothesis testing
17. Measures of association
18. Multivariate analysis: an overview
19. Presenting results: written and oral reports
Includes bibliographic references and index.
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