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Business research methods /

Cooper, Donald R.

Business research methods / Donald R. Cooper, Pamela S. Schindler. - 6th ed. International editions 1998 - Singapore : Tata McGraw-Hill, c1998 - xvi, 703 p. : ill. ; 24 cm.

Table of Contents

Part I. Introduction to business research
1. Research in business
2. Scientific thinking
3. The Research process
4. The Research proposal
5. Ethics in business research

Part II. The design of research
6. Design strategies
7. Measurement
8. Scaling design
9. Sampling design

Part III. The sources and collection of data
10. Secondary data sources
11. Survey methods: communicating with respondents
12. Instruments for respondent communication
13. Observational studies
14. Experimentation

Part IV. Analysis and presentation of data
15. Data preparation and preliminary analysis
16. Hypothesis testing
17. Measures of association
18. Multivariate analysis: an overview
19. Presenting results: written and oral reports

Includes bibliographic references and index.

ISBN: 0256239525

Subjects--Topical Terms:
Industrial management--Research

Dewey Class. No.: 001.42 / COO