Global marketing management : A European perspective / Warren J Keegan, Bodo B Schlegelmilch.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2001Description: xvi, 610 p. : ill. ; 25 cmISBN: 01384182268Subject(s): Export marketing -- Europe -- Management | Export marketing -- Management | Export marketing -- Case studies -- Management -- EuropeDDC classification: 658.848
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.848 KEE (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2003-645 | |
| UMI Main Library | 658.848 KEE (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2003-646 |
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| 658.848 GHA International marketing / | 658.848 KAP Export management / | 658.848 KEE Global marketing management : | 658.848 KEE Global marketing management : | 658.848 MAR Marketing management in practice, paper 8, advanced certificate (stage 2) / | 658.848 RAN Marketing strategies : | 658.848 RAN Marketing strategies : |
The European ed. of: Global marketing management / Warren J. Keegan. 6th ed. London : Prentice-Hall, c1999.
Includes index.
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