Global marketing management :
Keegan, Warren J.
Global marketing management : A European perspective / Warren J Keegan, Bodo B Schlegelmilch. - Harlow, England ; New York : Financial Times Prentice Hall, 2001. - xvi, 610 p. : ill. ; 25 cm.
The European ed. of: Global marketing management / Warren J. Keegan. 6th ed. London : Prentice-Hall, c1999.
Includes index.
01384182268
Export marketing --Management--Europe
Export marketing--Management.
Export marketing--Management--Europe--Case studies
658.848 / KEE
Global marketing management : A European perspective / Warren J Keegan, Bodo B Schlegelmilch. - Harlow, England ; New York : Financial Times Prentice Hall, 2001. - xvi, 610 p. : ill. ; 25 cm.
The European ed. of: Global marketing management / Warren J. Keegan. 6th ed. London : Prentice-Hall, c1999.
Includes index.
01384182268
Export marketing --Management--Europe
Export marketing--Management.
Export marketing--Management--Europe--Case studies
658.848 / KEE