The art and science of marketing : Marketing for marketing managers / Dowling, Grahame R.
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TextPublication details: Oxford : Oxford University Press, 2004Description: xv, 441 p. : ill. ; 24 cmISBN: 0199269610Subject(s): MarketingDDC classification: 658.821
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.821 DOW (Browse shelf(Opens below)) | Available | Academic &Research References | 2004-766 | |
| UMI Main Library | 658.821 DOW (Browse shelf(Opens below)) | Available | Academic &Research References | 2004-767 |
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| 658.82 BRO The sales promotion handbook : | 658.82 CUM Sales promotion : | 658.82 YES Sales promotion / | 658.821 DOW The art and science of marketing : | 658.821 DOW The art and science of marketing : | 658.821 PAL The manager's guide to competitive marketing strategies / | 658.827 CHE Understanding brands / |
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