The art and science of marketing :
Dowling, Grahame R.
The art and science of marketing : Marketing for marketing managers / Dowling, Grahame R. - Oxford : Oxford University Press, 2004. - xv, 441 p. : ill. ; 24 cm.
0199269610
Marketing
658.821 / DOW
The art and science of marketing : Marketing for marketing managers / Dowling, Grahame R. - Oxford : Oxford University Press, 2004. - xv, 441 p. : ill. ; 24 cm.
0199269610
Marketing
658.821 / DOW