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Integrated marketing communication in advertising and promotion / Terence A. Shimp.

By: Shimp, Terence A Material type: Text

TextPublication details: Mason,OH : Thomson South Western, c2007Edition: 7th edDescription: xx, 629 p. : ill. ; 24 cmISBN: 9780324408089Subject(s): Marketing | Communication | AdvertisementDDC classification: 659.1

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Holdings
Current library	Collection	Call number	Status	Notes
UMI Main Library	Seen During Stock-taking	659.1 SHI (Browse shelf(Opens below))	Available
UMI Main Library		658.8 SHI (Browse shelf(Opens below))	Available	Academic &Research References
UMI Main Library		659.1 SHI (Browse shelf(Opens below))	Available	Academic &Research References

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Includes bibliographical references and index.

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