Public relations for marketing professionals / Roger, Haywood.
Material type:
TextPublication details: Hampshire : Macmillan, c1998Description: viii, 227 p. : ill. ; 23 cmISBN: 9780333684771Subject(s): Public relations | MarketingDDC classification: 659.2
Books-General
| Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Archives Centre | 659.2 HAY (Browse shelf(Opens below)) | Withdrawn Item | 98-253 | |||
| Archives Centre | 659.2 HAY (Browse shelf(Opens below)) | Withdrawn Item | Resource for Academic reference, Research and Development | 2000-156 | ||
| UMI Main Library | Seen During Stock-taking | 659.2 HAY (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2000-157 |
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| 659.2 FOS 101 ways to get great publicity / | 659.2 GRE Planning and managing public relations / | 659.2 GRU Managing public relations / | 659.2 HAY Public relations for marketing professionals / | 659.2 HEN Public relations : | 659.2 INT Introduction to communication : | 659.2 INT International public relations in practice : |
Table of Contents
Marketing What Business is all about.
Public Relations The Management of Reputation.
Managing Public Relations
Communications and Issues Audits.
Public Relations Budget and Resources
Public Relations Direction.
Setting Performance Criteria.
Marketing The Diverse Business Discipline: Public Relations in Marketing Planning.
Marketing The Diverse Business Discipline: Public Relations in Support of Marketing Implementation.
Marketing International Communications.
Includes bibliographic references and index
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