The brand innovation manifesto : How to build brands, redefine markets & defy conventions / John Grant.
Material type:
TextPublication details: Chichester : John Wiley & Sons, c2006Description: xvii, 310 p. : ill. ; 24 cmISBN: 0470027517Subject(s): Product strategy | Consumer behavior | Branding (Marketing) | Brand name products -- Social aspects | Brand name products -- Psychological aspectsDDC classification: 658.827
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.827 GRA (Browse shelf(Opens below)) | Available | Academic &Research References | 2006-571 |
Browsing UMI Main Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8101 WIL Strategic marketing management : | 658.812 AYE Empowering the customer : | 658.827 CHE Understanding brands / | 658.827 GRA The brand innovation manifesto : | 658.83 HAG Do your own market research / | 658.85 CHE Questions that sell : | 658.85 SCH How to make hot cold calls / |
Includes bibliographical references and index.
There are no comments on this title.