The brand innovation manifesto :
Grant, John
The brand innovation manifesto : How to build brands, redefine markets & defy conventions / John Grant. - Chichester : John Wiley & Sons, c2006 - xvii, 310 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470027517
Product strategy
Consumer behavior
Branding (Marketing)
Brand name products--Social aspects.
Brand name products--Psychological aspects.
658.827 / GRA
The brand innovation manifesto : How to build brands, redefine markets & defy conventions / John Grant. - Chichester : John Wiley & Sons, c2006 - xvii, 310 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470027517
Product strategy
Consumer behavior
Branding (Marketing)
Brand name products--Social aspects.
Brand name products--Psychological aspects.
658.827 / GRA