Marketing planning : Cambridge marketing handbook / Malcolm McDonald.
Material type:
TextPublication details: Cambridge-UK : Cambridge Marketing Press, c2015Description: viii, 132 p. ; 23 cmSubject(s): MarketingDDC classification: 658.8
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.8 MCD (Browse shelf(Opens below)) | Available | 2017-795 | |
| UMI Main Library | 658.8 MCD (Browse shelf(Opens below)) | Available | 2017-796 |
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| 658.8 MCD Market segmentation : | 658.8 MCD Market segmentation : | 658.8 MCD Marketing plans : | 658.8 MCD Marketing planning : | 658.8 MCD Marketing planning : | 658.8 MEY Distribution for marketers : | 658.8 MEY Distribution for marketers : |
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