Marketing planning : (Record no. 10430)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171019b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing planning : |
| Remainder of title | Cambridge marketing handbook / |
| Statement of responsibility, etc. | Malcolm McDonald. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cambridge-UK : |
| Name of publisher, distributor, etc. | Cambridge Marketing Press, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 132 p. ; |
| Dimensions | 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 10/19/2017 | 658.8 MCD | 2017-795 | 10/19/2017 | 10/19/2017 | Books-General | |||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 10/19/2017 | 658.8 MCD | 2017-796 | 10/19/2017 | 10/19/2017 | Books-General |