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Strategic market management / David A Aaker.

By: Aaker, David AMaterial type: Text

TextPublication details: Chichester : John Wiley & Sons, 2007Description: xiii, 354 pISBN: 9780470059869Subject(s): Marketing | Management | Strategic planningDDC classification: 658.8101

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Holdings
Current library	Call number	Status	Notes	Date due	Barcode
UMI Main Library	658.8101 AAK (Browse shelf(Opens below))	Available	Academic &Research References		2009-714
UMI Main Library		Available	Academic &Research References		2009-715

Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.

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