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Strategic market management /

Aaker, David A.

Strategic market management / David A Aaker. - Chichester : John Wiley & Sons, 2007 - xiii, 354 p.

Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.

ISBN: 9780470059869

Subjects--Topical Terms:
Marketing
Management
Strategic planning

Dewey Class. No.: 658.8101 / AAK

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