Marketing ethics & society / Lynne Eagle & Stephan Dahl.
Material type:
TextPublication details: Los Angeles : SAGE, c2015Description: xiii, 300 p. : ill. ; 24 cmISBN: 9781446296622Subject(s): Ethics | MarketingDDC classification: 174.96588
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 174.96588 EAG (Browse shelf(Opens below)) | Available | 2017-209 |
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| 174.9097 MAT TV news ethics / | 174.9658 ETH Ethical issues in contemporary human resource management / | 174.9658 ETH Ethical issues in contemporary human resource management / | 174.96588 EAG Marketing ethics & society / | 175 MED Media ethics : Cases and moral reasoning / | 181 LAJ Contemporary African Philosophers : A Critical Appraisal / | 181 LAJ Contemporary African Philosophers : A Critical Appraisal / |
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
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