Social marketing : Changing behaviors for good / Philip Kotler, Nancy R. Lee.

By: Kotler, PhilipContributor(s): Lee, Nancy RMaterial type: TextTextPublication details: Los Angeles : SAGE, 2016Edition: 5th edDescription: xv, 567 p. ; 24 cmISBN: 9781452292144Subject(s): Social marketing | Behavior modificationDDC classification: 658.8
Item type: Books-General
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