Social marketing :
Kotler, Philip
Social marketing : Changing behaviors for good / Philip Kotler, Nancy R. Lee. - 5th ed. - Los Angeles : SAGE, 2016. - xv, 567 p. ; 24 cm.
9781452292144
Social marketing.
Behavior modification.
658.8
Social marketing : Changing behaviors for good / Philip Kotler, Nancy R. Lee. - 5th ed. - Los Angeles : SAGE, 2016. - xv, 567 p. ; 24 cm.
9781452292144
Social marketing.
Behavior modification.
658.8