How to prepare a marketing plan : (Record no. 6816)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160614b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0566077841 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | STA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stapleton, John |
| 245 ## - TITLE STATEMENT | |
| Title | How to prepare a marketing plan : |
| Remainder of title | A guide to reaching the consumer market / |
| Statement of responsibility, etc. | John Stapleton, Michael Thomas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | England : |
| Name of publisher, distributor, etc. | Gower, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 332 p. : |
| Other physical details | ill. ; |
| Dimensions | 17 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 06/14/2016 | 1 | 1 | 658.802 STA | 99-156 | 04/28/2025 | 04/28/2025 | 06/14/2016 | Books-General |