How to prepare a marketing plan :
Stapleton, John
How to prepare a marketing plan : A guide to reaching the consumer market / John Stapleton, Michael Thomas. - England : Gower, 1998 - xx, 332 p. : ill. ; 17 cm.
0566077841
Marketing --Management.
Marketing --Decision making.
Marketing--Planning.
658.802 / STA
How to prepare a marketing plan : A guide to reaching the consumer market / John Stapleton, Michael Thomas. - England : Gower, 1998 - xx, 332 p. : ill. ; 17 cm.
0566077841
Marketing --Management.
Marketing --Decision making.
Marketing--Planning.
658.802 / STA