Foundations of marketing / (Record no. 2402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181123154714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110804t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077109189 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UMI |
| Original cataloging agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | JOB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 9 (RLIN) | 1855 |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of marketing / |
| Statement of responsibility, etc. | David Jobber, John Fathy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 376 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name as entry element | Marketing |
| 9 (RLIN) | 3092 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fahy, John |
| 9 (RLIN) | 3093 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books-General |
No items available.