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Foundations of marketing /

Jobber, David

Foundations of marketing / David Jobber, John Fathy. - 2nd ed. - London : McGraw-Hill, c2006 - xxiii, 376 p. : ill. ; 27 cm.

Includes index

ISBN: 9780077109189

Subjects--Topical Terms: Marketing

Dewey Class. No.: 658.8 / JOB

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