Great answers to tough marketing questions / (Record no. 1695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00662nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181115101844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181115b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749440220 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| Item number | SMI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| 9 (RLIN) | 201 |
| 245 10 - TITLE STATEMENT | |
| Title | Great answers to tough marketing questions / |
| Statement of responsibility, etc. | P.R. Smith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London ; |
| -- | Sterling, VA : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 298 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 202 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 203 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 07/03/2011 | 658.8 SMI | 2011-109 | 02/11/2016 | 02/11/2016 | Books-General | |||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 07/03/2011 | 658.8 SMI | 2011-110 | 02/11/2016 | 02/11/2016 | Books-General |