Great answers to tough marketing questions /
Smith, P. R.
Great answers to tough marketing questions / P.R. Smith. - 2nd ed. - London ; Sterling, VA : Kogan Page, 2003. - xv, 298 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749440220 (pbk.)
Marketing--Management.
Marketing.
658.8 / SMI
Great answers to tough marketing questions / P.R. Smith. - 2nd ed. - London ; Sterling, VA : Kogan Page, 2003. - xv, 298 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749440220 (pbk.)
Marketing--Management.
Marketing.
658.8 / SMI