Normal view MARC view ISBD view

Marketing communications : (Record no. 1287)

MARC details
000 -LEADER
fixed length control field	00697nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20181113153047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110411s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273687726
040 ## - CATALOGING SOURCE
Original cataloging agency	UMI
Transcribing agency	UMI
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	FIL
Edition number	22
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Fill, Chris
9 (RLIN)	11631
245 ## - TITLE STATEMENT
Title	Marketing communications :
Remainder of title	Contexts, strategies & applications /
Statement of responsibility, etc.	Chris Fill.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Harlow, England :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxvii, 911 p. :
Other physical details	ill. ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Communication in marketing
9 (RLIN)	11632
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Sales promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books-General

Holdings
Withdrawn status	Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note	Collection code	Inventory number
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011	658.802 FIL	2009-013	07/08/2011	07/08/2011	Books-General	Academic &Research References
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011		2009-014	07/08/2011	07/08/2011	Books-General	Academic &Research References
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011	658.802 FIL	2009-603	07/08/2011	07/08/2011	Books-General		Seen During Stock-taking	1
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011		2009-604	07/08/2011	07/08/2011	Books-General	Academic &Research References
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011		2009-605	07/08/2011	07/08/2011	Books-General	Academic &Research References
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011		2009-606	07/08/2011	07/08/2011	Books-General	Academic &Research References
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011	658.802 FIL	2009-607	07/08/2011	07/08/2011	Books-General	Academic &Research References		1
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011		2009-608	07/08/2011	07/08/2011	Books-General	Academic &Research References
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011	658.802 FIL	2009-609	07/08/2011	07/08/2011	Books-General	Academic &Research References		1
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011		2009-610	07/08/2011	07/08/2011	Books-General	Academic &Research References
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011		2009-611	07/08/2011	07/08/2011	Books-General	Academic &Research References
Item Still in Circulation	UMI Main Library	UMI Main Library	07/08/2011		2009-612	07/08/2011	07/08/2011	Books-General	Academic &Research References