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Marketing communications :

Fill, Chris

Marketing communications : Contexts, strategies & applications / Chris Fill. - 4th ed. - Harlow, England : Prentice Hall, c2006. - xxxvii, 911 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780273687726

Subjects--Topical Terms:
Communication in marketing
Marketing
Sales promotion

Dewey Class. No.: 658.802 / FIL

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