Innovation for marketers / (Record no. 10417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171012b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781910958094 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hatcher, Andrew |
| 245 ## - TITLE STATEMENT | |
| Title | Innovation for marketers / |
| Statement of responsibility, etc. | Andrew Hatcher, Kiran Kapur, Charles Nixon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Swavesey, Cambs : |
| Name of publisher, distributor, etc. | Cambridge Marketing Press, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 235 p. |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Technological innovations. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kapur, Kiran |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nixon, Charles |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 10/12/2017 | 658.8 HAT | 2017-764 | 10/12/2017 | 10/12/2017 | Books-General | |||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 10/12/2017 | 658.8 HAT | 2017-765 | 10/12/2017 | 10/12/2017 | Books-General |