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Innovation for marketers /

Hatcher, Andrew

Innovation for marketers / Andrew Hatcher, Kiran Kapur, Charles Nixon. - Swavesey, Cambs : Cambridge Marketing Press, 2015. - viii, 235 p. ill. ; 30 cm.

ISBN: 9781910958094

Subjects--Topical Terms:
Marketing--Technological innovations.

Dewey Class. No.: 658.8 / HAT

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