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Strategic marketing :

Drummond, Graeme

Strategic marketing : Planning & control / Graeme Drummond, John Ensor, Ruth Ashford. - 3rd ed. - Amsterdam : Elservier Butterworth-Heinemman, c2008 - xv, 332 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780750682718

Subjects--Topical Terms:
Marketing --management
Marketing --planning

Dewey Class. No.: 658.802 / DRU

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