Customer behavior :
Sheth, Jagdish N.
Customer behavior : A managerial perspective / Jagdish N. Sheth [and] Banwari Mittal. - Nartorp Boulevard : Thomson South Western, 2004 - xix, 487 p. : col. ill. ; 26 cm.
0030343364
Consumer satisfaction.
Consumer behavior.
Consumers' preferences.
658.8342 / SHE
Customer behavior : A managerial perspective / Jagdish N. Sheth [and] Banwari Mittal. - Nartorp Boulevard : Thomson South Western, 2004 - xix, 487 p. : col. ill. ; 26 cm.
0030343364
Consumer satisfaction.
Consumer behavior.
Consumers' preferences.
658.8342 / SHE