The cool fire : how to make it in television /
Shanks, Bob
The cool fire : how to make it in television / Bob Shanks - 1st Vintage book edition - New York : Vintage Books, c1976 - xiii, 318 p. ; 21 cm
Table of Contents
The producer
The staff: princes and attendant players
Networks: History and structure
Syndication
Advertising agencies and sponsors
Talent agencies and personal managers
The business of television
Presentations
Production-before, during and after
Scripting : form and terms
Ratings, or the emperor's clothes
Technology and equipment
Public, pay, cable and cassette
Includes index
039472285X
Television broadcasting--United States
791.45 / SHA
The cool fire : how to make it in television / Bob Shanks - 1st Vintage book edition - New York : Vintage Books, c1976 - xiii, 318 p. ; 21 cm
Table of Contents
The producer
The staff: princes and attendant players
Networks: History and structure
Syndication
Advertising agencies and sponsors
Talent agencies and personal managers
The business of television
Presentations
Production-before, during and after
Scripting : form and terms
Ratings, or the emperor's clothes
Technology and equipment
Public, pay, cable and cassette
Includes index
039472285X
Television broadcasting--United States
791.45 / SHA