Marketing management Readings:

Shapiro, Benson P.

Marketing management Readings: From Theory to practice / Benson P. Shapiro, Robert J. Dolan, John A. Quelch. - Homewood, Ill. : R.D. Irwin, c1985 - v. <1-3> : ill. ; 25 cm. - The Irwin series in marketing .

Includes bibliographies.

0256031533


Marketing--Management.

658.8 / SHA