Marketing management Readings:
Shapiro, Benson P. 
Marketing management Readings: From Theory to practice / Benson P. Shapiro, Robert J. Dolan, John A. Quelch. - Homewood, Ill. : R.D. Irwin, c1985 - v. <1-3> : ill. ; 25 cm. - The Irwin series in marketing .
Includes bibliographies.
0256031533
Marketing--Management.
658.8 / SHA
                        Marketing management Readings: From Theory to practice / Benson P. Shapiro, Robert J. Dolan, John A. Quelch. - Homewood, Ill. : R.D. Irwin, c1985 - v. <1-3> : ill. ; 25 cm. - The Irwin series in marketing .
Includes bibliographies.
0256031533
Marketing--Management.
658.8 / SHA
