Marketing mangement /

Kotler, Philip

Marketing mangement / Philip Kotler, Kevin Lane Keller. - 2nd ed. - Upper saddle River, New Jersey : Pearson Education Inc., c2006. - xxxix, 729 p. : ill. ; 28 cm.

Includes indexes

9780131457577


Marketing
Marketing --Management.
marketing--manuel.

658.8 / KOT