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Understanding and managing customers /

Understanding and managing customers / edited by Isobel Doole, Peter Lancaster, Robin Lowe. - Upper Saddle River, NJ : Financial Times Prentice Hall, 2005. - xxii,340p.: ill.; 25cm

Includes index[p.331-340]

ISBN: 9780273685623

Subjects--Topical Terms:
Marketing--Customer services.

Dewey Class. No.: 658.834UND

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