Marketing Management :
Homburg, Christian
Marketing Management : A Contemporary Perspective / Christian Homburg, Sabine Kuester and Harley Krohmer - London : McGraw Hill Education, c2013. - Xiv, 641p. : ill. ; 27cm.
Incudes Bibliographical References and Index
9780077146047
658.8 / HOM
Marketing Management : A Contemporary Perspective / Christian Homburg, Sabine Kuester and Harley Krohmer - London : McGraw Hill Education, c2013. - Xiv, 641p. : ill. ; 27cm.
Incudes Bibliographical References and Index
9780077146047
658.8 / HOM