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Principles and practice of marketing /

Jobber, David

Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick. - 8th ed. - Maidenhead : McGraw-Hill Higher Education, c2016 - xxx, 813 p. : col. ill. ; 27 cm.

ISBN: 9780077174149

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / JOB

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