Managing marketing in the 21st century :
Capon, Noel
Managing marketing in the 21st century : Developing and implementing the market strategy / Noel Capon and Roy Capon with James Mac Hulbert. - European ed. - NY : Wessex, c2009. - xxvii, (various pagings) ; ill. ; 28 cm.
Includes index
9780979734441
Marketing--Management.
658.802 / CAP
Managing marketing in the 21st century : Developing and implementing the market strategy / Noel Capon and Roy Capon with James Mac Hulbert. - European ed. - NY : Wessex, c2009. - xxvii, (various pagings) ; ill. ; 28 cm.
Includes index
9780979734441
Marketing--Management.
658.802 / CAP