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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 8th ed. - Boston : Pearson, c2015 - 608 p. : col. ill. ; 28 cm.

ISBN: 9781292017389

Subjects--Topical Terms:
International trade
Marketing

Dewey Class. No.: 658.84 / KEE

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