Marketing-led strategic change : A guide to tranforming the proces of going to market / Nigel F. Piercy.

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TextPublication details: Oxford : Butterworth-Heinemann, c2002.Edition: 3rd edDescription: xvi, 762 p. : ill. ; 24 cmISBN:

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Books-General

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Holdings
Current library	Call number	Status	Notes	Barcode
UMI Main Library	658.812 PIE (Browse shelf(Opens below))	Available		2003-729
UMI Main Library	658.812 PIE (Browse shelf(Opens below))	Available	Resource for Academic reference, Research and Development	2003-661
UMI Main Library	658.812 PIE (Browse shelf(Opens below))	Available	Resource for Academic reference, Research and Development	2003-662

Strategic Marketing Management

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